How to Use HypaSites Effectively: The Complete Tutorial

HypaSites generates custom landing pages from a written brief. That's the core mechanic, and it's simple enough that most users produce their first page within twenty minutes of signing up. The difference between "getting a page out" and "getting the best possible page out," though, comes down to how well you write the brief, how you use the bulk and brand features, and how you structure your deployment workflow.

This tutorial covers the full picture: brief-writing, bulk generation, brand kits, deployment, and the common mistakes that produce mediocre output. Just signed up? Start at the top. Already generating pages but feeling like the output could be sharper? Jump straight to brief-writing. That's where most quality issues originate.

For the full technical reference, the HypaSites documentation covers every feature in detail. This tutorial is the practical companion, focused on getting results rather than documenting features.

How HypaSites Actually Generates Your Page

Before getting into the workflow, it's worth understanding what the AI does when it generates a page from your brief. Knowing the mechanism helps you write better briefs. It's not academic.

HypaSites uses a large language model to generate a complete HTML landing page from your input. It reads your product description, target audience, conversion goal, brand voice, and the specific differentiators you've called out. Then it builds a page structure, writes the copy, and styles the layout. No templates selected from a library. Generated from scratch, each time.

The practical implication: output quality is directly proportional to input quality and specificity. A detailed brief produces a page that reads like it was written for a real audience about a real product. A vague brief produces something generic, because the AI filled the gaps with assumptions. Better briefs are the single biggest lever you have.

Writing a Brief That Gets Great Results

The brief is where your page is actually built. Everything that comes after (generation, review, refinement) is working with what the brief established. Invest the time here and the rest is fast. Rush it and you'll spend that time on revision cycles instead.

What each field is actually for

Product or service name. Use the full name exactly as it should appear on the page, including any specific capitalisation your brand uses.

What it does. This is not your marketing tagline. Write a plain-English description of what the product actually does. "A skincare serum that reduces the appearance of fine lines through daily use" is useful. "Your path to radiant confidence" is not. The AI creates compelling marketing language from plain descriptions. It cannot create accurate product descriptions from marketing language.

Target audience. Be specific. "Women aged 28–45 who exercise regularly and are interested in natural skincare, arriving from a Facebook ad targeting fitness audiences" gives the AI something to work with. "People who care about skincare" does not. The more precisely you describe the reader, the more precisely the copy will speak to them.

Primary conversion goal. One action. Not a list of possible actions. What is the single most valuable thing this visitor can do? Everything else on the page should serve that action, not compete with it.

Key differentiators. What makes this product genuinely different from the alternatives? If you can't name three specific differentiators, the AI will produce generic positioning copy, because that's all it has to work with. "Premium ingredients sourced from certified organic farms" is a differentiator. "High quality" is not.

Tone and voice. Describe how you want the copy to read. "Direct, confident, and no-fluff, written for busy professionals who don't have patience for marketing speak" gives the AI a clear voice brief. "Professional but friendly" is too vague to translate into anything useful.

Offer specifics. State any specific offer with exact numbers. "20% off first order" needs to appear as "20% off first order," not be implied from vague copy about savings.

The brief upgrade: tell the AI what it can't guess

The AI knows how to write landing pages. It doesn't know things specific to your business unless you provide them. The biggest upgrades come from adding information the AI genuinely can't infer on its own.

• Real customer quotes — paste in actual reviews or testimonials and ask for them to be incorporated. Real customer language is almost always more credible than AI-generated versions of it.
• Specific objections your customers actually raise — if you know from sales calls that buyers hesitate over a particular concern, name it. The page will address it directly.
• Competitor positioning context — if you want the page to position against a specific alternative, state it. The copy will be more pointed and comparative.
• Numbers and proof points — customer counts, average results, time to value. If you have them, include them. Specifics make copy credible.

Reviewing and Refining Your Generated Page

When your page generates, read it as the target customer seeing it for the first time. Not as the person who wrote the brief. You know too much. Read it as someone who's just arrived from an ad, has no prior context, and is deciding in the next fifteen seconds whether to keep reading.

The most common refinement requests, and how to phrase them effectively:

• "Make the headline more direct" — most useful when the generated headline is clever but unclear. Tell the AI what the headline needs to communicate: "Rewrite the headline to focus on the 20% discount and the free shipping offer."
• "Add a FAQ section" — works well when you want to pre-empt specific objections. Name the questions: "Add a FAQ addressing: Is this suitable for sensitive skin? How long until results? What's the returns policy?"
• "Rewrite the CTA section" — useful when the conversion action isn't specific enough. Be explicit: "The CTA button should say 'Claim 20% Off' and the subtext should explain the discount appears in the cart."
• "Make the tone less formal" — give a specific example of the tone you want: "Rewrite the hero in a more conversational tone, like a knowledgeable friend recommending the product, not a brand talking about itself."

Refinement works best when you're specific. "I don't like this" produces a guess. "The second paragraph buries the key benefit, rewrite it to lead with the result and explain the mechanism after" produces a targeted improvement.

Brand Kits: Keeping Output Consistent Across Pages

If you're generating multiple pages for the same brand, whether for a product launch campaign, a multi-segment funnel, or an ongoing page programme, Brand Kits save time and produce more consistent output.

A Brand Kit stores your brand's core identity: colour palette, typography preferences, logo, tone guidelines, and any recurring elements (taglines, disclaimers, contact details) that appear on every page. Once set up, every page generated with that Brand Kit applied reflects those brand standards automatically. You don't need to re-specify them in every brief.

Twenty minutes to set up a Brand Kit properly is time well spent. Every subsequent brief becomes shorter, and the output across your page set stays consistent. For agencies managing multiple clients, each client gets their own Brand Kit. Switching between clients is a single selection rather than a complete brief overwrite.

The full Brand Kit setup process is in the HypaSites documentation.

Bulk Generation: Building Multiple Pages in One Session

Bulk mode is what separates HypaSites from single-page tools. Instead of generating one page, reviewing it, then starting again, you submit multiple briefs simultaneously and receive a full set of pages in one run.

When bulk generation makes sense

Whenever you need more than two or three pages with a clear pattern, bulk is the right workflow. Examples include a campaign targeting multiple audience segments, a product launch funnel built all at once (awareness, consideration, decision), a set of product-specific e-commerce pages, A/B test variants with different headline angles, or location-specific pages for a local SEO push.

Preparing briefs for a bulk run

Brief preparation is the discipline that determines bulk quality. Write all your briefs in full before submitting the batch. Each brief should be complete and self-contained. The AI generates each page independently. A brief that relies on context from another brief in the batch will produce incomplete output.

For campaigns with a shared brand and structure but different audiences or offers, write a master brief document first. Capture all the shared elements: brand voice, product fundamentals, design preferences. Then write each page-specific brief as a variation that inherits those shared elements and adds the page-specific detail. This reduces repetition and keeps the batch consistent.

Reviewing a bulk batch efficiently

When the batch completes, review pages in order of priority. Highest-traffic pages first, then work down. Flag pages that need significant rework rather than trying to refine them all in sequence. Getting your priority pages right first keeps your campaign timeline on track even if some pages need more attention than expected.

Deployment: Getting Pages Live

HypaSites generates clean HTML, CSS, and JavaScript. You own the code and can host it anywhere.

HypaSites subdomain

The fastest path is deploying directly to a HypaSites subdomain from the dashboard. Good for testing and for campaigns where the URL isn't brand-critical. For production campaigns where you want the page on your own domain, use Netlify or Vercel instead.

Netlify

Netlify is the recommended option for most cases. Free for static sites within generous usage limits, global CDN, automatic SSL, and custom domain support. Export your page code from HypaSites and deploy via drag-and-drop or the CLI. Full instructions are in the documentation.

Vercel

Equally strong, and the preferred option if your main site already runs on Next.js or your team is more comfortable with the Vercel workflow. Deployment process is identical to Netlify.

Your existing host

Since the output is standard HTML/CSS/JS, you can upload it to any provider via FTP or a file manager. It works. It's just slower than the options above, and slowness tends to compound at scale.

Tracking and Analytics: Set It Up Before You Launch

A page without analytics is a page you can't learn from. Set up tracking before you drive traffic.

The minimum setup for any landing page: Google Analytics 4 (add your measurement ID), a conversion event in GA4 for your primary CTA action, and UTM parameters on every inbound link. Without UTMs, all your campaign traffic looks like direct traffic in GA4 and becomes nearly impossible to attribute correctly.

If you're running paid campaigns, add your platform pixel (Meta Pixel, Google Ads conversion tag) before launch. Adding it after a campaign has started means losing conversion data from early traffic. That's data you can't recover.

Common Mistakes Worth Avoiding

Vague briefs. The most common source of disappointing output. If your brief uses internal marketing language rather than the words your customers use, the output will read as generic. Rewrite every brief section from the customer's perspective before submitting.

One page for all traffic sources. Even a well-built page underperforms when it's receiving cold, warm, and hot traffic at the same time. Use bulk generation to build stage-appropriate pages for each traffic source.

Skipping the three-second test. Reading your generated page with full product knowledge and thinking it's clear, then sending traffic to a page that confuses real visitors who know nothing about you. Show every page to someone outside the brief process before deploying it.

Not setting up tracking before launch. The first 48 to 72 hours of a new page often produce the clearest signals. Missing that window means making early optimisation decisions without any data to support them.

Treating the generated page as finished. It's an excellent first draft, not a final product. Budget 15 to 20 minutes for at least one round of refinement on every page before you drive significant traffic to it. The improvement is almost always worth it.

The Short Version

Write detailed, specific briefs. Set up Brand Kits for any brand you're generating more than two or three pages for. Use bulk generation whenever you're building a campaign. Deploy to Netlify or Vercel. Set up tracking before you drive traffic. Refine before you scale.

The full documentation covers every feature, including advanced options for custom deployments, API access, and team workflows. Questions that aren't answered there? Reach out to the team at hello@hypasites.com. Every message gets read.

Ready to build? Start generating pages here.